Hot Topic

If you had only a couple thousand dollars and need to bring in a new service to start brining in new revenue, what would it be?

Start with what your patients already want, If medical weight loss is keeping the lights on, the smartest move is to add services that solve the “after” problems those patients now have: loose skin, stubborn areas, and “my face looks tired next to my new jeans size.” Body contouring (like cavitation or manual sculpting) and skin-tightening or collagen-stimulating treatments leverage the same client base while increasing lifetime value instead of chasing a totally new audience.

Practical moves:

Create “before and after” bundles that pair weight loss with body contouring or micro needling for skin laxity.
Market it as a full transformation path, not just “here’s another thing we bought because we panicked when the FDA made an announcement.”

Choose services that are low overhead, high story

With a small budget, it makes more sense to invest in treatments or devices that are consumable-light, don’t require a huge room build-out, and can be explained in one sentence to a sleepy Tuesday patient. Think targeted add-ons that ride alongside what you already sell: collagen induction, skin-tightening, or noninvasive sculpting that pairs naturally with weight loss.

Actionable criteria to use:

Can this service be sold to at least 50% of current patients without reinventing the intake process?
Can you demonstrate it easily on social media and in the treatment room without needing a Marvel-level origin story?

Don’t forget the boring stuff that makes money

It is wildly unsexy, but sometimes the best “new service” is not a service at all, it is tightening your offers, packaging what you already do, and actually following up with leads. A proven marketing or lead-conversion system can turn every existing service into a higher earner, which is a lot less risky than gambling on the device-of-the-month that will become a coat rack by spring.

Helpful, not-glamorous steps:

Build structured packages around your hero results: weight loss + skin + body, tiered at three price points.
Invest part of that budget into predictable lead generation and a follow-up workflow so those packages don’t just live on your website like a forgotten Netflix category.

Your “couple thousand dollars” game plan

If money is tight and the regulatory winds are shifting, the goal is resilience, not desperation. Focus your limited budget where it can: deepen results for existing patients, add complementary services that finish the transformation story, and fuel systems that bring in and convert leads instead of adding random shiny objects.

In other words: stop trying to be a theme park of every possible treatment and start being the main character in one very clear, very profitable storyline “we help you lose the weight, tighten the skin, and actually like your reflection again.”

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