Hot Topic

Do you list your prices for transparency or do you have patients call?

Most med spas should list prices somewhere easily findable, but how and where you list them is a strategy decision. not a moral one. Think of pricing like Spanx: the right amount of visibility makes everyone more comfortable.

Why patients love visible pricing

Patients are living in Amazon Prime brain, they want information now, not after three voicemails and a hostage-style phone consult. Listing prices saves the front desk from endless “how much is Botox?” calls and lets serious patients self-select before they ever contact you.

Helpful takeaways:

Listing prices (or at least ranges) filters out pure price shoppers and time-wasters, so your team can focus on real leads.
Transparent pricing builds trust; if someone wants the rock-bottom deal, they were never your ideal, loyal, full-face-rejuvenation patient anyway.

The “my competitors will undercut me” fear

Some owners avoid posting prices because they worry competitors will go five dollars lower and steal all their patients. Spoiler: if your entire value proposition can be destroyed by a twenty-dollar discount, the issue is not your price list, it’s your positioning.

Smart compromise moves:

Show pricing inside your online booking system or portal, so people must enter their info to see it, this reduces anonymous trolling while still being transparent to real prospects.
Use “starting at” prices and lean on consultations to personalize exact quotes, especially for packages and multi-area treatments.

How to list prices without losing your soul

Your pricing should say, “This is a professional medical service with skill, safety, and outcomes,” not “We’re Groupon on Botox.” A few practical ways to do that:

Post a clean, easy-to-scan menu on your site or booking link; don’t make people dig through ten pages like a skincare scavenger hunt.
Pair prices with value language: mention experience, product quality, time spent, and the impact of outcomes, so patients see more than a number.
If someone still leaves for the cheapest option, let them go; bargain results often look exactly like bargain results.

Action plan for your med spa

If your current strategy is “call for pricing,” ask yourself: is this about patient experience, or is this about fear? Then try this:

Choose a primary place where pricing lives (website, booking site, or portal) and make sure every social link and QR code sends people there.
Decide what gets a clear price (simple services), what gets a range (packages), and what always requires a consult (complex, customized treatments).
Train your team to answer price questions by affirming the posted price and immediately shifting to value and outcomes, not apologizing or discounting.

In short, be the adult in the room: set your prices, show them with confidence, and let your competitors play the “who can be cheapest” Olympics while you build a brand, not a coupon code.

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